New Dunlop Pedal Room at Westside MI

EditorGeneral News, Jim Dunlop

London’s Denmark Street, also known as Tin Pan Alley, has long been the centre of musical life in the UK’s capital. In Britain’s pop and rock heyday of the ’60s and ’70s, the street was a regular haunt for now legendary musicians such as Jimi Hendrix, the Rolling Stones, Jimmy Page and The Who, and a young David Bowie considered it home for a while when he lived on the street in a parked camper van!


Denmark Street holds the largest concentration of musical instrument shops in Europe and is still the place to go if you’re looking for a new axe.

L4The MI Showroom’s mission statement is simple—to enable guitar players to experience and experiment with the widest range of Dunlop Electronics possible with the greatest of ease. In the Dunlop Pedal Room, more than 80 MXR, Way Huge, Cry Baby and other Dunlop pedals are instantly accessible at the click of a switch. Players can relax and take the time they need to audition the full range of Dunlop Electronics products without feeling like they are troubling staff by asking to try pedal after pedal.

Westside MI opened its doors in November 2011 and serves as London HQ, showroom, and artist hub for the world-class brands we are lucky enough to distribute here at Westside Distribution. We are now the exclusive distributor of Dunlop Electronics in the UK—in addition to offering a wide range of other Dunlop products—and we’re delighted to announce the opening of the Dunlop Pedal Room at Westside MI.


Whether you live in London or you’re justvisiting, We really want you to go in and check out showroom’s interactive setup. So if you find yourself in Central London, don’t miss the opportunity to swing by and visit the Dunlop Pedal Room on historic Denmark Street!

Westside MI can be found at 24 Denmark St, London WC2H 8NJ, and is open 7 days a week. For further details, please visit