Press Release:

Westside Distribution has exclusively partnered with Tronical to distribute the TronicalTune guitar tuning system in the UK and Ireland.

The revolutionary TronicalTune system is a ‘drop in’ retrofit available for electric and acoustic guitar  which keeps the instrument perfectly in tune and allows fast switching to alternate tunings, at the touch of a button. It requires no modification to the instrument and does nothing to compromise the sound or playing performance. Servo driven machineheads control tuning the same way as regular tuning machines, and the headstock mounted unit even offers the ability to store custom tuning too. Tronical takes out the hassle of tuning, making it easy, and- against all odds- fun.

Westside Director Phil Hay: “put plain and simple, until now there’s been nothing like TronicalTune on the market. TronicalTune opens up a whole world of creative tuning possibilities on your favourite electric or acoustic- it’s so exciting for Westside to be in partnership with a company that has created the next evolution in the modern guitar market.”

Westside will be rolling out a high visibility marketing campaign for the final quarter of 2013, using print and online media to make TronicalTune the most talked about new product in the UK during the busiest period of the retail year. UK Tronical dealers will of course be provided with the product training and support required to get the best from this exciting system.

Tronical’s Inventor and CEO Chris Adams adds: “I’m pleased that Westside is our devoted distribution partner for the UK and Ireland. Their reach and expansive dealer network will help make TronicalTune retrofit kits widely available to players in the UK and Ireland. This answers the call of countless guitarists that were anxiously waiting to unlock the creative potential of their favourite instruments.”

Find a TronicalTune dealer: Quickfind.Me/Tronical