We are delighted to announce with immediate effect the addition of Tom Winch to our Drum and Percussion division in the role of artist relations and digital marketing.
Tom’s skill set features a background in drum performance, drum tech, MI retail and social media marketing. He is an experienced drummer and spent many years as an active performer touring with a string of high profile rock artists, before transitioning to the role of drum tech where he worked with acts such as Keane, Ghost, Lostprophets and most notably Steel Panther, who he toured with extensively. Tom also has 12 years of drum and percussion retail experience, and digital marketing skills learned from time spent developing digital marketing campaigns in the fashion industry.
Our D&P Sales Manager Jay Lewington: “We are honoured and privileged to distribute a range of quality D&P brands such as SABIAN, Drum Workshop, PDP, Gon Bops and Los Cabos Drumsticks, so Tom will be ideally positioned to give brand endorsers here in the UK exactly what they need to strengthen the relationship between brand and artist.”
In addition to artist relations, Tom will also be developing our D&P social media platforms, creating new digital media assets to provide dealers with more UK-specific online content, and coordinating UK digital marketing campaigns.
Westside Director Phil Hay: “I’m delighted we’ve managed to persuade Tom to come off ‘the road’ and join Westside to liaise with our artists, as well as add his own perspective to our social media programme. Although I’m sure he’ll miss those late nights on the tourbus and cancelled flights, I know he’ll be a great help to our artists, the manufacturers, Westside and all of this will benefit our retail partners tremendously.”